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: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Outbound Praxis Aktives Verkaufen Erfolgreich Umsetzen PDF 8a3f672bf

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by Rainer Krumm : Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen (German Edition)

ISBN : #3834922005 | Date : 2010-06-25

Description :

PDF-93b37 | Dieses Praxisbuch präsentiert das komplette Outbound-Wissen aus einer Hand. Fragen der Auswahl und Qualifizierung von Outbound-Agenten und des Mitarbeitermanagements werden ebenso behandelt wie die verkaufsorientierte Gesprächsführung im Outbound. In der 3. Auflage finden Sie die Kommentierung der aktuellen Rechtsprechung zum Thema Outbound-Telefonie…. Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen (German Edition)


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[Pub.84XAO] Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen (German Edition) PDF | by Rainer Krumm


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by Paco Underhill : Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN : #1416595244 | Date : 2008-12-30

Description :

PDF-8ca63 | Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new … Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


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Achieving Strategic Sales Focus Contemporary PDF E894567cd

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by Kenneth Le Meunier-FitzHugh : Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

ISBN : #0198706642 | Date : 2016-08-15

Description :

PDF-ad462 | The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resou… Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges


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Kundenclubs More Innovative Konzepte Kundenbindung PDF 01a1f0db7

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Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition) PDF




by Wolfgang Hartmann : Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)

ISBN : #3322824799 | Date : 2012-02-02

Description :

PDF-b5dad | Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi…. Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)


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HBRs Must Reads 2017 Definitive PDF 66f219aac

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HBR’s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR’s 10 Must Reads)

ISBN : #1633694623 | Date : 2016-11-01

Description :

PDF-0d14a | A year’s worth of management wisdom, all in one place.We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important m… HBR’s 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR’s 10 Must Reads)


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Life Sales Gary L Ford PDF Ed34528a6

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by Gary L. Ford : Life Is Sales

ISBN : #1897178573 | Date : 2009-01-01

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PDF-a4cfb | Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want a… Life Is Sales


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Cornell Administration Handbook Hospitality Strategy PDF B3e1565a9

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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy PDF




: The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

ISBN : #1412905907 | Date : 2010-07-14

Description :

PDF-4247e | The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the … The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy


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Marketing Strategy Management Michael Baker PDF 619be915a

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by Michael J. Baker : Marketing Strategy and Management

ISBN : #0333748565 | Date : 2000-12

Description :

PDF-5536f | This is a major revision of Michael Baker’s “Marketing Strategy and Management”. Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This i… Marketing Strategy and Management


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Creators Guide Transmedia Storytelling Captivate PDF 245afb7ac

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF




by Andrea Phillips : A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

ISBN : #0071791523 | Date : 2012-06-21

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PDF-2e733 | The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.”―David Gale, Executive Vice President, MTV Cross M… A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms


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