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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF




by Dilip Soman : The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

ISBN : #1442650435 | Date : 2015-08-07

Description :

PDF-88c1e | Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights fro… The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)


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[Pub.18rmY] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF | by Dilip Soman


The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) by by Dilip Soman

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Whether or not social media have become the most important element of the marketing strategy for music artists to become famous PDF




by Sarah Gottschling : Whether or not social media have become the most important element of the marketing strategy for music artists to become famous

ISBN : #3656525196 | Date : 2013-10-29

Description :

PDF-84cf1 | Seminar paper from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Köln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels the… Whether or not social media have become the most important element of the marketing strategy for music artists to become famous


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[Pub.33CFL] Whether or not social media have become the most important element of the marketing strategy for music artists to become famous PDF | by Sarah Gottschling


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by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) PDF




by Lee Duncan : Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)

ISBN : #0273759493 | Date : 2012-04-22

Description :

PDF-86abd | Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.   This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, t… Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)


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[Pub.70jLL] Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) PDF | by Lee Duncan


Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) by by Lee Duncan

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Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey PDF




by Taner Hamid Yilmaz : Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey

ISBN : #3656417113 | Date : 2013-04-23

Description :

PDF-a2389 | Master’s Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this … Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey


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[Pub.65zgf] Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey PDF | by Taner Hamid Yilmaz


Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey by by Taner Hamid Yilmaz

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Consumer Behavior (building marketing strategy 10th International Edition) PDF




by del hawkins : Consumer Behavior (building marketing strategy 10th International Edition)

ISBN : #0071106685 | Date : 2007-01-01

Description :

PDF-a0a77 | … Consumer Behavior (building marketing strategy 10th International Edition)


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[Pub.79paE] Consumer Behavior (building marketing strategy 10th International Edition) PDF | by del hawkins


Consumer Behavior (building marketing strategy 10th International Edition) by by del hawkins

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Who Dares Sells: Ultimate Guide to Selling Anything to Anyone PDF




by Patrick Ellis : Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

ISBN : #0722535309 | Date : 1997-09-15

Description :

PDF-ddd5b | Promoting success in the business of sales, Patrick Ellis, international sales expert, reveals creative, dynamic selling principles, tactics and techniques. He presents advice on: how to use psychology effectively in sales; how to deal with 60 different types of buyer; how to plan for success; sales pitfalls and how to avoid them; closing techniques; how to read non-verbal signs from the buyer; an… Who Dares Sells: Ultimate Guide to Selling Anything to Anyone


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Who Dares Sells: Ultimate Guide to Selling Anything to Anyone by by Patrick Ellis

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Sales Management Power Strategies: Building a replicable and scalable sales process PDF




by Paul R. DiModica : Sales Management Power Strategies: Building a replicable and scalable sales process

ISBN : #193359828X | Date : 2006-06-05

Description :

PDF-77ef5 | To be successful today in sales management, you need to maximize the investment you have in your current sales team and set a pattern of leadership that will help you and future sales team members become more successful. This book is designed for sales management or executive management teams seeking to build a replicable and scalable sales process. Through step-by-step instruction, this book prov… Sales Management Power Strategies: Building a replicable and scalable sales process


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Sales Management Power Strategies: Building a replicable and scalable sales process by by Paul R. DiModica

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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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[Pub.99viJ] Services Marketing: People, Technology, Strategy (4th Edition) PDF | by Christopher Lovelock


Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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Cases in Marketing and Strategy PDF




by K. Bachanpal : Cases in Marketing and Strategy

ISBN : #938057455X | Date : 2014-01-01

Description :

PDF-d7f13 | … Cases in Marketing and Strategy


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Cases in Marketing and Strategy by by K. Bachanpal

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Everything Is Miscellaneous: The Power of the New Digital Disorder PDF




by David Weinberger : Everything Is Miscellaneous: The Power of the New Digital Disorder

ISBN : #0805088113 | Date : 2008-04-29

Description :

PDF-166f3 | “Perfectly placed to tell us what’s really new about [the] second-generation Web.”―Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world―in which everything has a place―are upended. In the digital world, everything has its places, with transformative effects:• Information… Everything Is Miscellaneous: The Power of the New Digital Disorder


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Everything Is Miscellaneous: The Power of the New Digital Disorder by by David Weinberger

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Marketing Strategy – Planning and Implementation PDF




by O C et al Walker : Marketing Strategy – Planning and Implementation

ISBN : #0071148620 | Date : 1996

Description :

PDF-4341a | … Marketing Strategy – Planning and Implementation


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[Pub.71gbv] Marketing Strategy – Planning and Implementation PDF | by O C et al Walker


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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

Description :

PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour by by S. Finlay

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CIM Study Text: International Marketing Strategy PDF




by The CIM : CIM Study Text: International Marketing Strategy

ISBN : #0751740225 | Date : 1994-09

Description :

PDF-021c3 | … CIM Study Text: International Marketing Strategy


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CIM Study Text: International Marketing Strategy by by The CIM

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HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

Description :

PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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